Puerto Rico's 2018 State of Tourism and A Look Ahead with Discover Puerto Rico CEO, Brad Dean
Brad Dean, CEO of Discover Puerto Rico, joined Arnaldo Cruz, Research Director of Foundation for Puerto Rico to dive into what tourism looked like for Puerto Rico in 2018, as well as a look forward into 2019.
From operationalizing the DMO, hiring and scaling quickly, to key research finds, 2018 had no shortage of milestones to cover. And 2019 is shaping up to be just as exciting as the DMO gets ready to unleash new destination branding and take over marketing from the Puerto Rico Tourism Company.
Learn more about 2018 tourism data, how those numbers are not good indicators for 2019, when people can expect the destination of Puerto Rico to fully recover from Hurricane Maria, and what's to come in 2020.
Please enjoy this interview with Brad Dean!